Sign in

We are a UX / UI and Web Design agency in Zurich

At Ramus, we believe that business, design, and engineering teams should work together in form of cross-functional teams.

This term is widely known, but our experience shows that most companies struggle to hire the right people to bring their vision from paper to a functional product.

In this short article, we will explain the roles and skills that are essential for a successful product team. Enjoy!

What is a cross-functional team?

A cross-functional team consists of different people with different disciplines. Together, they can cover the entire value chain, or product life cycle from discovery to development — almost like a “start-up in a box.”

Why is this important?


To design digital products better, faster, and more collaboratively the most successful companies in the field have strong design practices in common. In this article, we will dive into the core research practices that have made the big winners in the software industry so successful.

“Software success hinges on a lottery-like collection of variables: the right product with the right features for the right audience in the right market” — Aaron Walter in Principles of Product Design

If you are going to solve a problem, you want sufficient information to solve it. Therefore, companies should “stop guessing” and start making…


To build a successful software product, engineering alone is not enough. Only if combined together with Product Management and Product Design you will have all the skills it takes to become a great product team that delivers successful products.

Product teams are usually given problems to solve. These can be customer problems, business problems, or technical problems, but they are problems.

These are conceptual challenges, for example, reducing customer churn, gain new users, hitting new sales targets, making a product successful in a new country.

In that model, a “Product Manager” needs to make sure that the solution being built…


Swiss Banking at Paradeplatz, Zurich, Switzerland

Does your organization understand the difference between Product Management and Project Management?

To build a successful software product, engineering alone is not enough. Only if combined together with Product Management and Product Design you will have all the skills it takes to become a great product team that delivers successful products.

There is often confusion about what a product team does or should do. So, let’s take a few steps back and start with the basics:

There is a clear differentiation to be made between:

  1. Project Teams
  2. Product Teams

Ramus

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store